By Martin Mussey
Welcome to a new feature in Our Community Magazine called 7 on 7. We have asked local Business Coach and Action Man himself, Martin Mussey, to go out and interview local businesses. The purpose is to get to know great local businesses and owners and learn a little bit about them, their successes, challenges, and what it means to them to be in “our community”. Who knows, you might even learn something you can put to use in your own business or life!
Meet Shine Chiropractic!
I created Shine Chiropractic because I have a passion to serve.
1. Can you tell us about your business and what makes it unique?
I created Shine Chiropractic because I have a passion to serve. People live every day with pain and conditions that affect their lives. Chiropractic is so much more than pain though. I opened the clinic because it gives me opportunity to change my community for the better. My patients would say we are unique because I take the time to listen to the patients’ concerns and customize their care.
2. What made you want to start your own practice and become a business owner?
I worked for another clinic in the area and learned so much from the other 2 doctors, I treated patients the way the owner of that clinic wanted patient care. We standardized each chiropractic technique so that a patient received the same care regardless of which doctor treated them. I now have the ability to do what I think is best for the patient. My dad was a small business owner, so I saw the entrepreneurial side of his business.
3. What do you consider your greatest achievement to date in business?
I count my patients’ stories as my successes. I have one patient who had a migraine every day for 3 months straight. After one treatment, she had one headache over a week and a half. Those are my achievements. That’s the “why” behind my 4 years of school and what I do. Chiropractic changes lives, and I feel so much gratitude to be able to practice it.
4. There are always challenges in business, what has been the best lesson?
I expected challenges. Of course, you can never anticipate all the things that can and will go wrong. Obviously, you can’t prepare for the shipping company to destroy a 400 lb. crated chiropractic table. You just deal with things as they come. Credentialing with the insurance carriers was a big struggle. At the same time, I would say that my community of friends and business associates have been supportive in offering helpful guidance.
5. What is the best advice you ever received?
I have a dear friend who showed up one day at the practice with a present. She said lots of people gave her plants and things when she opened her business. She gave me what she said I needed most, 2 books and her time. She gave me, The E-myth and Failing Forward. She sat with me for more than an hour and told me all the things she learned in her first years of being a business owner. The thing that had the most impact on me was that it is important to build a business that can run without you.
6. Do you have mentor or somewhere you look for inspiration in business?
Oh, yes! This is a second career for me. I am lucky to have been able to pursue a true passion. I learned in the corporate world that having a mentor is essential. I have several mentors, both chiropractors and business people. In school, you learn to be a good doctor but there are other aspects of the business that I oversee. It would be overwhelming if I didn’t have the backing of a handful of successful mentors and colleagues that I lean on when I need them.
7. What do you like about being part of the local business community?
I got involved in the Lewisville Chamber of Commerce. The relationships I’ve built in the recent months have been amazing! There are people who have truly taken me in and supported me and my business. I am so grateful to have such an amazing community around me. One of the missions of my practice is to give back to local charities and to others in the community. We will do our best to pay it forward, as we are so very blessed.